Comcast: Location, Location, Location

This is a billboard for Comcast that is located in San Francisco and a friend of mine was nice enough to get a picture of it for me.

The text reads:

Internet that hits 50 megs.

Game over, AT&T.

Comcast

By itself, this is a pretty boring billboard.  So why am I pointing it out?  Because of it’s location.  Directly across the street from the building where this billboard is located is AT&T Park, the baseball stadium where the San Fransisco Giants play.  It’s literally right across the street from Willie Mays Plaza, where the front gates of the stadium are.  So fans see it as they walk out of the gates and pass it as they walk in and probably see it as they stand around outside before the game waiting to get inside.

Where an ad is placed can be as important as what it says or looks like, and Comcast clearly understands this because they choose a great location for their billboard and then targeted it’s message specifically to that location.

Does it work?  Well, I have no idea how effective this billboard has been for Comcast.  But I do know I would notice it more standing there because it’s specifically in dialog with the location I came to visit.  And I’d remember it more.  And I’m guessing I’m not unique in that respect.  And, as I’ve said before, sometimes just getting your name into people’s heads is the point.