an Ad a Day

A look at the marketing that surrounds us.

Archive for December, 2009

Pepsi Max: Grow a Mustache

Posted by Rosepixie on December 31, 2009

This is an ad for Pepsi Max and a mustache growing event to support research for prostate and testicular cancer and it was found in a men’s magazine.

This ad is interestingly designed.  It looks like a plastic sheet with plastic mustache shapes that could be popped off.  The shapes are supposed to represent different possible mustaches that the viewer might grow, but many are shapes that don’t really grow naturally, but require styling, which few people have bothered to do for a long time.  It does make for a striking, graphic image that grabs your attention.

I can’t say that this ad gets me excited about or even interested in any of the things it’s advertising, but since I can’t grow a mustache, it’s not for me.   Still, I like the visuals.


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Mitchum: The Economy Stinks

Posted by Rosepixie on December 30, 2009

This is an ad for Mitchum deodorant and was found in a men’s magazine.

This ad feels like it’s very timely, but I wonder if it’s not something that you would find nearly any time.  What I find most odd is that it not only suggests that this deodorant will ensure that the man who uses it doesn’t stink like the economy, but also that anyone who does not use this deodorant will stink.  That’s quite a claim.

This is a visually interesting ad, but I think that the way the text is phrased kind of bothers me.  It’s one thing to claim that your product works better than the others, another to claim that they don’t work at all.

Posted in Beauty | Tagged: , , | 1 Comment »

Ads for Advertisers: Holiday Pencils

Posted by Rosepixie on December 29, 2009

These are two print ads for advertising firms that I came across on a blog.  I was struck by their similarity.

I think that both of these ads are visually interesting.  I find it interesting how both are drawing on both the images of Christmas trees and pencils.  Both are visually interesting and creative designs, which is good for advertising firms.  It shows off their strengths (or what they want their strengths to be).

Personally, I like the second ad, the one with the sharpener, better.  I just thing that it’s a more dynamic and visually appealing image.  Both are clever and attractive, though.  I like them a lot.

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Movie Monday: Clash of the Titans

Posted by Rosepixie on December 28, 2009

This is a trailer that I saw in a theater for the movie Clash of the Titans.

This movie looks very pretty and the trailer shows that off really well.  Great monster effects.  But I have no idea what the plot is.  I’ve never seen the original, and perhaps this is relying on me having done so, but clearly not everyone will have.  It appears to me to be a weird mash-up of Greek myths focusing on those with strange monsters and from the trailer it looks like Liam Neeson is playing all the gods.  I have no idea if either of those things are true, but that’s what I got from the trailer.

After watching it I was left feeling kind of confused.   I felt like the movie was either selling a movie of nothing but pointless action and CG monsters or short-changing a movie with an actual plot of some kind.  It got the people in the theater who were familiar with the original excited, but I was clearly not the only one who was confused.  I think this trailer left a lot to be desired.

Posted in Entertainment | Tagged: , , , | 1 Comment »

Cadbury Milk Chocolate: Eyebrow Dancing?

Posted by Rosepixie on December 27, 2009

This is a commercial for Cadbury Milk Chocolate and was shown during the Super Bowl.  I found it on the internet.

So, while I think this is an amusing video along the lines of the weird stuff that can be found on YouTube, I’m afraid I don’t really understand what it has to do with… well… anything.  Call me old fashioned, but I like ads to actually be somehow at least tangentially related to the product.  Otherwise I have to wonder what the point of using them as advertisements for the product is.  And while there is something to be said for having a distinct video, however odd, that simply reminds people of your product because you produced it, this didn’t bring in the product enough to manage that.  I’d forgotten what it was for ten minutes after watching it and had to go find out again to write this post.  That seems like an advertising fail to me, even if it’s an awesome video on its own.  Sorry, Cadbury.

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Disneyland: Joy to the Small World

Posted by Rosepixie on December 26, 2009

This is a commercial that I found online for this year’s holiday celebration at Disneyworld.

I like the snow.  I like the world-wide theme and the lack of a specific holiday.  I like the pirate ship carrying the kids to the magic castle (it’s a cute blend of Disney images).

The song, however, isn’t terribly improved by the addition of jingle bells.  I kind of wonder if it wouldn’t have been better if they had left the bells out and just kept the song at the slower pace.  That might have worked better.  But I really don’t know.  I just know that I found the song distracting and somewhat irritating in what was otherwise a really good commercial.

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Vintage Friday: Behold the Power of Cheese!

Posted by Rosepixie on December 25, 2009

This is one of my favorite commercials ever.  It’s a classic holiday cheese commercial from the “the Power of Cheese” campaign.

I think this is one of the most brilliant ads I’ve ever seen.  Honestly.  Sadly, this was after they changed the slogan from “Behold the Power of Cheese” to “Ahh, the Power of Cheese” and I think that the “Behold” slogan would have been more appropriate for this particular ad.  But really, that’s a pretty small complaint for an absolutely brilliant commercial that had many imitators.

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Holiday Barbie: Pink Sensation!

Posted by Rosepixie on December 24, 2009

This is a commercial for the 2009 Holiday Barbie.

It’s Barbie’s 50th anniversary, so every doll has been fancier and pinker this year – a trend which seems to be culminating in this incredibly overdressed, wrapped in a giant bow, poofy pink Barbie.  It’s a totally Barbie design, but I’m afraid I don’t see the “holiday” element that strongly.  The ad apparently doesn’t either, since it really doesn’t stress that point.

I especially love how the people in the ad only get to look at Barbie, not really interact with her (pick her up, touch her, etc.).  And the voice used for the voice-over at the very end is a little creepy somehow.  I just didn’t think that this ad worked all that well.

Posted in Entertainment | Tagged: , , , | 1 Comment »

Apple: Animation Lets You Do Anything!

Posted by Rosepixie on December 23, 2009

This is a holiday ad I found online for Apple.

I love the “do anything” part of this ad.  The part with the PC dropping the snow on the rabbit I think is a little lame, but in general I haven’t been that impressed with the Mac vs. PC ads that pretty much only rely on envy or pettiness.

I think it’s cute that the characters get to be animated in the classic Christmas special style for the holiday ads.

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Sports Jobs: I Wonder Who the Sponsor Is?

Posted by Rosepixie on December 22, 2009

This is an ad for the show Sports Jobs and was found in a men’s magazine.

When I first opened to this spread I thought I was looking at a Target ad.  It was only a moment later after closer examination of the ad that I realized that it was for a television show.

Now, sponsorship is important, particularly in sports like car racing where it can get extremely expensive very quickly.  But why the blindly heavy sponsorship for the show?   It just seems odd for it to be that overwhelming.  And if this isn’t sponsorship for the show and just happens to be here because they used a shot of the car and team Target sponsored from a race, then it’s even more strange that they chose to do this.

That said, this says a lot for how effectively Target has marketed that red and white symbol.  I instantly recognized it and it’s only now as I’m writing up this post that I even noticed that it actually says “Target” somewhere (it’s on the belts of the guys in helmets).  What this tells me is that Target’s branding has been incredibly successful and this show might have wanted to think about that before they agreed to include so much of it in this ad.  It very much drowns them out.  You want your ad to make your product memorable, not just your sponsor’s.

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