This blog is designed to look at the marketing that I see every day. To that end, an ad or some other form of marketing will appear each day with whatever little bit of commentary I feel it warrants from me. More thoughts, contrary opinions and other comments are welcomed and encouraged. I’ll post both things that I like and or that I think work and things that I don’t like. Just a warning, I tend to see far more ads that I don’t like than ads that I do like, but I will post both.
Any type of marketing is fair game – print ads, billboards, commercials, banner ads, promotional contests, movie posters, covers from books, games, and DVDs, coupons, etc. Marketing is all around us, so I don’t expect to run out of material any time soon. I also don’t plan to necessarily just stick to current ads (although primarily I plan for the focus to be on recent ads), so the occasional bit of vintage marketing might pop up here as well.
I am not a marketer or a PR representative, nor do I have any training pertaining to such things. I don’t pretend to. I do pay attention, though, and my opinion is as valid as anyone’s. We’re all surrounded by marketing everyday (the statistics on how many commercials the average American sees a year are staggering). It certainly seems like we should think about what it is we are so inundated with. I try to live an examined life and I’d like to live in a world where it’s understood that the messages we’re surrounded with are important. While it may not be possible to examine every message and the impact it makes, at least we can try.
Marketing images are carefully crafted by people who are, in theory, trained to consider how those messages will affect the people who see them. So I would like to think we should expect something of these messages and the people who create them. Because they are so deliberately crafted and put out there for such specific purposes I think that it’s even more important for us to be aware of how these messages affect us and who’s sending them.
I pull the ads that I’m posting from everywhere – magazines my household receives, websites I visit, what I see around me in the real world, etc. When I can remember, I’ll try and include where the ad was found, but I’ve been collecting ads for a long time and often the source has long been forgotten. The other issue is that sometimes I found the same ad in so many different places that it becomes almost irrelevant where it originally came from. I will always say what it was, though (a banner ad on a website, a print ad from a magazine, a billboard, etc.).
Note: I am not advocating any of the products or services that the ads I’m going to talk about are for. Some of them I think are awful, while others are things I would absolutely endorse, but this isn’t the place for it. I’m not going to include links to the product websites, although the urls are often on the ads themselves and Google can find corporate websites very easily, so if you want to find them, it shouldn’t be a problem. My commentary on an ad is also not commentary on the product itself. Great products can have horrible, offensive ads and awful services can sometimes have some of the best marketing out there. This is about the marketing, not what is being marketed.
If you see a piece of marketing (an ad, a videogame box, a movie trailer, whatever) that you think I’d be interested in, please feel free to send it or a link to it to me at katie at pixiepalace dot com. Likewise, if you have any suggestions for places I should link to here or anything like that, feel free to let me know either by email, Twitter or in the comments!