Last month DC Comics started a series focusing on the character Zatanna who is a stage magician with real magic powers. To advertise this new comic, they’ve been using these two banner ads online.
What I love about these banner ads is that they have the feel of old carnival posters, which is very in line with Zatanna’s character and theme. Even better, they’ve carried this idea through to the actual covers of the comic as well! This is the cover of the second issue.
I love the poster feel and I could see the cover actually being a poster. Actually, they should totally make poster versions of this cover. Sadly, they probably won’t, since Zatanna doesn’t have a red S or a bat on her chest. Too bad.
Basically, I think this is one of the most appealing, appropriate marketing campaigns I’ve seen from DC in a very long time. I hope they keep doing interesting and fun things like this! These are the kinds of marketing campaigns that make me want to read new comics!