an Ad a Day

A look at the marketing that surrounds us.

Posts Tagged ‘target’

Target: With Muppets!

Posted by Rosepixie on March 7, 2010

This is part of a multi-billboard display featured on Times Square in New York for Target.  I haven’t been able to find the other parts of the display, but I do know that they did not feature muppets.

I’m not sure what exactly you were supposed to do (perhaps the instructions were on another panel?).  My first thought was that you were supposed to text the ten names to Target, but on closer look, I think you’re just supposed to text “Street” to them and I have no idea why.

Still, it’s fun to see the Honkers on a billboard!  How often do Sesame Street characters make major ad campaigns that aren’t specifically aimed at kids?  Not very often (with the exception of Kermit, who is a cross-over muppet and gets to be in everything and appeal to everybody).

I really don’t have anything else to add to this one.  It’s just a billboard that made me smile, so I decided it was worth highlighting.  Sometimes that’s all you need from an ad – to have it make you smile!  So did this one make you smile, too?

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Sports Jobs: I Wonder Who the Sponsor Is?

Posted by Rosepixie on December 22, 2009

This is an ad for the show Sports Jobs and was found in a men’s magazine.

When I first opened to this spread I thought I was looking at a Target ad.  It was only a moment later after closer examination of the ad that I realized that it was for a television show.

Now, sponsorship is important, particularly in sports like car racing where it can get extremely expensive very quickly.  But why the blindly heavy sponsorship for the show?   It just seems odd for it to be that overwhelming.  And if this isn’t sponsorship for the show and just happens to be here because they used a shot of the car and team Target sponsored from a race, then it’s even more strange that they chose to do this.

That said, this says a lot for how effectively Target has marketed that red and white symbol.  I instantly recognized it and it’s only now as I’m writing up this post that I even noticed that it actually says “Target” somewhere (it’s on the belts of the guys in helmets).  What this tells me is that Target’s branding has been incredibly successful and this show might have wanted to think about that before they agreed to include so much of it in this ad.  It very much drowns them out.  You want your ad to make your product memorable, not just your sponsor’s.

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