an Ad a Day

A look at the marketing that surrounds us.

Posts Tagged ‘std’

Trojan Condoms: Protect the Nation!

Posted by Rosepixie on March 6, 2010

This is an ad for Trojan Condoms that is masquerading as a vintage PSA.

Mostly I found the voice-over in this commercial particularly funny.  It’s such a serious voice and the script is peppered with the least serious words for things (i.e. “boinking”).  I also laughed at the image of Mount Rushmore with condoms falling out of it.

The humor factor goes a long way here because this is actually not a very informative commercial.  There was some factual information given, but mostly it stuck to rhetoric and gimmicks.  I did notice that on the very brief screen where it listed facts about STDs (not the best term, by the way, Trojan, since you’re talking about STIs as much as STDs and I’m pretty sure some of your facts cover both) it listed the percentage of teen girls with STDs (again, I think that’s the STI/STD number, since the STD number alone is much lower), but not any guy-specific statistics.

I think this ad works pretty well, even if it does have some issues.  What do you think of it?

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