an Ad a Day

A look at the marketing that surrounds us.

Posts Tagged ‘search-engine’

Bing: The Decider

Posted by Rosepixie on February 11, 2010

This is a banner ad for the search engine Bing.  There are many designs with the same text.

So, what is a decision engine and how is it different from a search engine?  See, it doesn’t sound like something I’d want, since I don’t generally want other people deciding what I want for me and that’s the only thing I can imagine this means.  And if it doesn’t mean that my free will when browsing the internet isn’t taken away from me, then what does it mean?  Am I only going to be given one result for a search query because Bing “decided” that was the best one?  Is Bing going to “decide” if I’m looking to get information about ponies or to buy one when I search for “ponies”, regardless of what I might have actually wanted?  Or is it something else?

And the fact that I’m so uncertain about it and currently pretty sure that whatever a “decision engine” is, I don’t want one, says that this is probably not a very good advertising campaign.  Clarity is important.  And it’s important not to suggest you’re going to take away what people are getting already, because if you are, why would they want to switch to your product?

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Posted in Electronics | Tagged: , , , | 2 Comments »

KGB: Objectification and Creepy Strangers

Posted by Rosepixie on November 5, 2009

This is an ad for a text message question answering service called KGB (I’ve never heard of them either).  I found it on a blog.

*sigh*

Ok, so to start with, this service has a dumb name.  The KGB is a Russian spy organization, guys, not a crappy phone-based search engine.  I’m pretty sure James Bond wasn’t trysting with sexy PR reps from a company that runs a service to help people cheat on exams.

Beyond that, the commercial is horrible.  The girl is basically a walking ad.  Even her bra has the company’s logo on it (WTF?).   And then the guys are dumb enough to take the “wear the strangers outfit” bet, which is creepy and weird no matter how you read it.  Even if she is a hot girl and you are absolutely certain you’re right, tell me that a stranger walking up to you and offering to strip down and give you their clothes if you’re wrong about an arguement they aren’t even part of isn’t really creepy and weird.  And then there’s the totally unnecessary “mostly naked girl” shot at the end with the girl refusing the “towel” (although I’m not sure you can call a scrap of cloth that’s maybe eight inches square a “towel” in this situation).

This does not give me faith in your search service, guys.  It makes me think you’re creepy and need some psychological help.  And maybe a library card (or access to a search engine!).

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