an Ad a Day

A look at the marketing that surrounds us.

Posts Tagged ‘holiday’

Tampax: Hanukkah with Mother Nature

Posted by Rosepixie on February 2, 2010

I posted one of the Tampax Mother Nature ads before, but recently I came across this one as well and felt it deserved pointing out.

I found a lot of things rather odd about this commercial.

First of all, while I appreciate seeing a holiday that doesn’t get mentioned in advertising very often, this isn’t exactly a great way of using it.  This seems to deliberately be trying to associate Hanukkah with menstruation, which the ad (and the campaign as a whole) wants to encourage women to think of as a very bad, disruptive thing.  That’s not really a very respectful way to use a religious holiday in an ad (not that most of the Christmas ads use Christmas very respectfully either, but at least most of them aren’t deliberately trying to give it negative associations).

Second of all, this doesn’t even mention the product or tell us how it could make our lives better or help us enjoy the holiday.  It just tells us our holiday is going to be disrupted for a large portion of it.  Great.  That’s not very helpful, nor is it great advertising.

The thing that this campaign makes me think is that Tampax wants women to use products that allow them to not have to “suffer” periods at all – like birth control pills that let you regulate when and how often you get them.  It doesn’t make me think that their product is awesome and I should buy it.

It also makes me feel like the people who make this campaign really don’t like women and all the “ickiness” that goes along with being one.  Yeah, getting your period can be annoying and, depending on what you’re doing, can be disruptive (especially if you aren’t prepared for it), but in general, once you’re used to getting them, they aren’t that bad.  Some women even find them comforting!  It’s something that tells us not only that we are working normally, but that we aren’t pregnant (something that can be a very useful and reassuring piece of information to have) and are healthy.  And no matter how annoying it might be sometimes, it’s not some vindictive thing nature is doing to us just because it can!  The idea that it is implies an attitude about women that is more than a little creepy.

I think that this is a pretty offensive ad on several levels.

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Posted in Health and Science | Tagged: , , , | 6 Comments »

Sears: Shopping with Santa

Posted by Rosepixie on January 5, 2010

This is a holiday commercial from Sears that I found on YouTube.

This is one of the most entertaining variations on “Santa shops here” that I’ve seen.  Nearly every store seems to have a version of Santa shopping there to show us how we should shop there too, but usually they’re pretty forgettable.  This one stood out for me because of the comments from the reindeer.

If you think about it, people do ask for pretty big, ridiculous things that are a pain to carry, wrap and fit under a tree.  And generally we only have to deal with one at a time.  Imagine being the reindeer!  They have to carry hundreds or thousands of those things!  And even though LCD TVs are thin, they’re heavy!  Especially if you’ve got over 400 of them!  I wouldn’t want to haul those either!

It’s not many ads that let me think about entertaining things like what it would be like to be a reindeer, so when one comes across that does, it makes me take notice.  And this one managed to make me laugh and let me think about that all with a few short lines spoken as side comments!  It’s great!

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Ads for Advertisers: Holiday Pencils

Posted by Rosepixie on December 29, 2009

These are two print ads for advertising firms that I came across on a blog.  I was struck by their similarity.

I think that both of these ads are visually interesting.  I find it interesting how both are drawing on both the images of Christmas trees and pencils.  Both are visually interesting and creative designs, which is good for advertising firms.  It shows off their strengths (or what they want their strengths to be).

Personally, I like the second ad, the one with the sharpener, better.  I just thing that it’s a more dynamic and visually appealing image.  Both are clever and attractive, though.  I like them a lot.

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Disneyland: Joy to the Small World

Posted by Rosepixie on December 26, 2009

This is a commercial that I found online for this year’s holiday celebration at Disneyworld.

I like the snow.  I like the world-wide theme and the lack of a specific holiday.  I like the pirate ship carrying the kids to the magic castle (it’s a cute blend of Disney images).

The song, however, isn’t terribly improved by the addition of jingle bells.  I kind of wonder if it wouldn’t have been better if they had left the bells out and just kept the song at the slower pace.  That might have worked better.  But I really don’t know.  I just know that I found the song distracting and somewhat irritating in what was otherwise a really good commercial.

Posted in Travel | Tagged: , , , | Leave a Comment »

Vintage Friday: Behold the Power of Cheese!

Posted by Rosepixie on December 25, 2009

This is one of my favorite commercials ever.  It’s a classic holiday cheese commercial from the “the Power of Cheese” campaign.

I think this is one of the most brilliant ads I’ve ever seen.  Honestly.  Sadly, this was after they changed the slogan from “Behold the Power of Cheese” to “Ahh, the Power of Cheese” and I think that the “Behold” slogan would have been more appropriate for this particular ad.  But really, that’s a pretty small complaint for an absolutely brilliant commercial that had many imitators.

Posted in Food, Vintage | Tagged: , , , | Leave a Comment »

Holiday Barbie: Pink Sensation!

Posted by Rosepixie on December 24, 2009

This is a commercial for the 2009 Holiday Barbie.

It’s Barbie’s 50th anniversary, so every doll has been fancier and pinker this year – a trend which seems to be culminating in this incredibly overdressed, wrapped in a giant bow, poofy pink Barbie.  It’s a totally Barbie design, but I’m afraid I don’t see the “holiday” element that strongly.  The ad apparently doesn’t either, since it really doesn’t stress that point.

I especially love how the people in the ad only get to look at Barbie, not really interact with her (pick her up, touch her, etc.).  And the voice used for the voice-over at the very end is a little creepy somehow.  I just didn’t think that this ad worked all that well.

Posted in Entertainment | Tagged: , , , | 1 Comment »

Apple: Animation Lets You Do Anything!

Posted by Rosepixie on December 23, 2009

This is a holiday ad I found online for Apple.

I love the “do anything” part of this ad.  The part with the PC dropping the snow on the rabbit I think is a little lame, but in general I haven’t been that impressed with the Mac vs. PC ads that pretty much only rely on envy or pettiness.

I think it’s cute that the characters get to be animated in the classic Christmas special style for the holiday ads.

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Garmin

Posted by Rosepixie on December 12, 2009

This ad was brought to my attention by a friend of mine and is a holiday commercial for Garmin GPS systems.

This is easily one of the most crack-addled and off topic commercials I’ve seen in a while.  The first time I watched it I couldn’t even follow what the song was saying (probably because I was so busy being confused by the images).  I’ve watched it a few times now and I understand the words to the song and it still doesn’t really make sense.

Each person is sort of either going somewhere or keeping track of somewhere (except the squirrel, he seems just kind of… there?), but that doesn’t actually mean it has anything to do with Garmin.  In fact, Garmin seems to the wrong technology for their needs for the most part.  The first person, the knight in the station wagon (if you haven’t watched it, I told you it didn’t make sense), is the only one who really has a dilemma that requires a Garmin.  The Leprechaun running the triathlon probably wants a pedometer, but he doesn’t need to know where he’s going or where he is because the race tells him.  The yeti just needs a camera, or a phone with one.  The golfer needs a little golf aid that helps calculate and line up shots (those exist).  The squirrel needs… an audience?  I don’t know.

Like I said, it’s a confusing and strange ad.  Most importantly, I really don’t think that it works for Garmin.  While Garmin may do all the things listed above for all I know, the commercial didn’t tell me that it did, so even now I’m not sure.  And the song was hard to follow, so the first few times I watched it, I was too buy trying to figure out what the hell was going on to care about what it was a commercial for.  So while this gets points for creativity and maybe cuteness (for the squirrel), it fails at what it really needs to do – sell me Garmin products either for me or for my family and friends as gifts.

Posted in Electronics | Tagged: , , | 2 Comments »