an Ad a Day

A look at the marketing that surrounds us.

Posts Tagged ‘bushmaster’

Bushmaster: Be a Man

Posted by Rosepixie on January 12, 2010

I found this ad for Bushmaster Firearms in a men’s magazine.

So, to be a man, you must have one of these guns. And since you (presumably) don’t have one now, your “man card” has been revoked until you get one.

This appears to be a particularly stupid example of the “invent a problem and then sell people the solution they don’t really need” school of advertising.  This one is especially insidious considering all the panic being stirred up right now about “traditional masculinity” being in jeopardy in politics, religion and a surprising number of social spaces.

I don’t have much else to say about this ad.  Does anyone else have any particular thoughts on it?


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