an Ad a Day

A look at the marketing that surrounds us.

Movie Monday: Killers

Posted by Rosepixie on June 14, 2010

This is a trailer for the movie Killers.

What bothered me most about this trailer was that it didn’t tell us the major point of the movie (that the guy is a spy or something like it) until more than half way through the trailer!  I have trouble believing that the movie is divided that way, since a movie that is a romantic comedy until a little beyond the half-way point and then turns into a guns-explosions-and-car-chases action comedy doesn’t sound like the most balanced or enjoyable movie (and Hollywood likes things to fit into neat little genre boxes and that, clearly, doesn’t do so).

So why does the trailer portray it that way?  If it’s an action comedy, which is what I’m guessing it actually is, why is the trailer mostly focused on the romantic meeting and getting together part at the beginning?  That kind of feels like a trailer for Betwitched that spent half it’s time focused on how Samantha and Darren met and fell in love and then more than half-way through told us that Samantha was a witch and showed some clips of her trying to use, but also hide, her powers.  See the problem?  It wouldn’t really be a trailer for Betwitched, it would be a trailer for the opening sequence of the first episode of Betwitched.

I don’t want a trailer to tell me the whole movie before I go and see it, but I do want it to give me some idea of what I’m getting into.  This doesn’t feel like it’s doing that, since it left me wondering what I actually should expect from Killers – a romantic comedy that happens to have some guns, or something more like Mr. and Mrs. Smith which was a spy/action movie that happened to have some romance in it.

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