an Ad a Day

A look at the marketing that surrounds us.

New Mexico: Where’s the Video?

Posted by Rosepixie on June 6, 2010

This is a travel commercial for New Mexico focusing on the construction of “Spaceport America”, the first commercial spaceport.

I really have to wonder about this commercial.  It’s an official commercial, but it really doesn’t feel that way.  It feels… well… frankly, fake.  Where’s the video footage?  This is a video commercial, guys!  You can give us more than just still photographs of the space port being built!  Still photographs are kind of boring in this context and when paired with the extremely excited announcer, seem really odd.  His enthusiasm would feel far less silly if there was moving footage of an actual spaceport being built going on behind him (this would also make his hard hat seem less pointless).

The thing is, a spaceport that you can actually visit and tour is a pretty cool tourist attraction.  Since such things have typically been exclusively the property of governments and mostly housing secure or sensitive projects, they aren’t usually places you can really tour in any meaningful way.  So a commercial spaceport that is not so tightly locked down at every turn and where consumers can actually see what’s going on in more areas is a pretty cool thing.  Space and space travel are things we still find fascinating, so it’s absolutely worth using as a tourist draw if you can.

This commercial is just so very weak.  It wouldn’t take that much effort to make a more dynamic and interesting video that could actually get people excited.  I guess I just can’t understand why a video that’s actually boring and kind of makes the announcer look ridiculous was even released when they could have spent just a little more time and made a much better one that either didn’t have those problems or minimized them considerably.  This isn’t a video that’s going to help with tourism much, but a good commercial about how exciting it is that there’s a spaceport that you can visit and eventually even use yourself definitely might!

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2 Responses to “New Mexico: Where’s the Video?”

  1. Dave said

    This is not any kind of official commercial done by the State of New Mexico or Spaceport America. It’s done by an independent travel show.

    • Rosepixie said

      Thank you for pointing that out. I actually did follow the link and learn a little about the show when writing the post, but I somehow forgot about it when it actually came to writing it up. This may not be done by the state or the place (and that may explain the lack of video footage), but the show’s purpose is the same as any tourism organization – to generate interest and tourism for New Mexico. To that end, I still think that this commercial fails somewhat, since it seems likely that the show (which appears relatively well respected) could have produced a better video about the spaceport. They have some excellent commercials for other parts of the state.

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