an Ad a Day

A look at the marketing that surrounds us.

Movie Monday: Waking Sleeping Beauty

Posted by Rosepixie on May 31, 2010

This is a trailer for a documentary that is out now about the Disney animated movie making team from the mid-1980s through the mid-1990s.  It’s called Waking Sleeping Beauty.

I think that this trailer does a great job.  It starts out with one of the most famous scenes from one of Disney’s most famous movies (and the movie that really started their revival at the point in time this movie focuses on), which gets their audience engaged and interested right off the bat.  Then the trailer shows some of the most recognizable and famous of the people who worked there at the time (John Lasseter, Tim Burton, etc.) and shows the team having fun and working on some of the movies we tend to remember best.

This trailer really plays on Disney nostalgia, but it also doesn’t shy away from the fact that they were in real trouble at the time and that their movies were seriously flopping (the line about how they lost to the Care Bears movie was especially good).  The footage isn’t fantastic, but supposedly a lot of the documentary is like that because that’s what they had to work with – home video quality footage.

Most of the documentary trailers I watch are either too boring to promise too much (I’m sorry, but it’s unlikely that watching a documentary about the lifespan of whales is going to be a revelation of some kind for most people, even if it’s an amazing documentary on the topic).  This one is engaging and honest about its topic.  I think that they did a great job with it.  They made me want to watch the movie both to learn more about how they did manage to go from making movies that tanked to blockbusters that are still ranked among favorites constantly and to see just what it was like to work there and make movies for Disney.  This isn’t something I thought I’d be especially interested in, but the trailer managed to pique my interest in a way that most documentary trailers don’t.  I wish that more were able to do that.


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