an Ad a Day

A look at the marketing that surrounds us.

Movie Monday: Splice

Posted by Rosepixie on May 24, 2010

This is a poster for the upcoming movie Splice.

I honestly wouldn’t have batted an eye at this poster if it weren’t for the fact that I just recently saw the preview for the same movie.  The preview was pretty unremarkable (generic technology/science-turned-monster movie trailer), but it did seem to go to remarkable lengths to not really show us the clone creature herself, as if seeing what she looked like was one of the reasons to see the movie.

But apparently it isn’t, since here she is on the poster.  And there’s a foreign poster (German, I think, but I’m not positive of that) that just has a full-length shot of her naked.

So all I can think here is that either the department making the trailer and the department making the posters aren’t communicating (which is a giant marketing failure, since a coherent campaign is generally a good thing) or the fact that you don’t get to see her in the trailer was more by accident than anything.  And when your movie focuses on a unique creature, you’d better be sure to pay attention to how and when the creature is revealed in your marketing, since it’s going to make a difference.

As it is, I think they are both fine (if unremarkable) pieces of movie marketing.  They just don’t work together at all.

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3 Responses to “Movie Monday: Splice”

  1. Eva said

    That’s really confusing. I would have expected a sort of touchy-feely strange outcast needing love/understanding theme from the poster and the trailer you linked from is definitely not presenting that sort of movie. I’m left wondering what the heck they’re trying to sell.

    • Rosepixie said

      Yeah, that’s kind of why I found the poster so very surprising after having seen the trailer. It really feels like two different people/teams designed them without ever talking to each other, which is extremely weird.

  2. Eva said

    Er, trailer you linked to. Sorry, my brain appears to be asleep today.

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