Duluth Trading Company: Pants vs. Animals
Posted by Rosepixie on May 11, 2010
These are a few commercials from a recent campaign Duluth Trading Company has run for it’s clothing.
These ads are incredibly light on information and don’t even really illustrate the product that well, since they are line drawings, but they are funny and highly memorable. I’d have to say they’re pretty effective too, since I’d rather the pants that allow for greater flexibility than the pants that got the guy kicked in the head, wouldn’t you?
I haven’t got a lot else to say about these ads. They present a nicely consistent campaign and do a pretty good job of getting a not-terribly memorable product name into your head. I think they were actually probably a good choice on the part of the company, even if they aren’t terribly informative commercials.