an Ad a Day

A look at the marketing that surrounds us.

Garmin Nuvi 1690: Directing You Through Airports

Posted by Rosepixie on May 8, 2010

This is a magazine ad for the Garmin Nuvi 1690 GPS device.

The text reads:

The navigator with connections.

Be in the know when you’re on the go with Nuvi 1690.  This intelligent navigator feeds you real-time content like flight status, Google Local Search, movie times, traffic and fuel prices from Garmin nulink! services.  Check your flight status before you leave the office or search for local events in your destination city, then get turn-by-turn directions when you’re navigating.  And since the 1690 comes with a free two-year data subscription to Garmin nulink!  there are no extra fees or fares during that time.

Follow the leader.

I think that the text on this ad is actually pretty good.  Unfortunately, I think the image is poorly chosen.  It’s a graphic, eye catching image that definitely suggests the idea of navigating around (especially if you’ve ever had to get through a maze of an airport in a very short time span in order to make a connecting flight).  Unfortunately, as far as I know, GPS devices don’t help you navigate the twists and turns of airports, nor does the text of this ad in any way suggest that this particular one does.  While it will tell you if your flight is on time, it won’t help you find it.  So why suggest that it will?  It seems confusing and not well thought out.

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