an Ad a Day

A look at the marketing that surrounds us.

Blackberry: All You Need is Love

Posted by Rosepixie on April 3, 2010

This is a recent commercial for Blackberry, a brand of smartphones.

So there are a few clips showing people using the phone in the ad, but for the most part, this ad has absolutely nothing to do with cell phones or anything relating to cell phones.  I think it’s cute as a piece of short film and I love the song, but the song isn’t theirs by any means and is so classic that there’s little hope it will ever truly be associated with Blackberry.  I guess I just don’t get it as an ad.  Why would this make me even remember the brand, much less want to buy one?

I saw this commercial first with my mother, who couldn’t figure out what it was for.  I couldn’t either until the end when it gave the brand name.  Later, I decided I wanted to feature it here, but couldn’t remember what it was a commercial for, even though I could remember some of the specific things that happened in it (the fashion designers, the couple in the cafe, the dancers).  I only found it again by accident.  That doesn’t really speak well to it’s marketing value.  Clearly it stuck in my mind, but not what it was for.

What do you think of this ad?  Does it make you think of Blackberry?  Does it make you want to buy one?  If it does, please tell me why, since I’m really trying to figure out what the thought process behind this one might have been!

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