an Ad a Day

A look at the marketing that surrounds us.

Toyota Yaris: Gas Bug

Posted by Rosepixie on April 1, 2010

This is a commercial for the Toyota Yaris.

I’m not really sure what to make of this commercial, actually.  It’s definitely different, but beyond that, I’m not sure what it’s telling me.  I think the message is that the car is fuel efficient.  Maybe.  But I’m not entirely sure what that has to do with weird gas-pump-bug things getting squished or cars that can duplicate themselves very much like science books describe mitosis.

The sound effects in this ad are great, though.  Even if the message is… hazy at best… the commercial is memorable and I think that is due in large part to the well chosen and perfectly timed sound effects.

I still think it’s kind of weird and have to wonder what thought process led to this, though.  What do you think?


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