Travel Alberta: Visualize It
Posted by Rosepixie on March 11, 2010
This is a poster (and floor mat) that was put up behind a bench in public transport stations around Toronto to advertise skiing in Alberta, Canada.
I love this ad. I think is incredibly creative and evocative. It encourages the person who sits down at the bench to sit in the specific place where the skis are, physically engaging them in the ad and making the image more dynamic for other viewers.
For people who have been and enjoyed skiing, it may bring up thoughts like “wow, I wish I really was on a ski lift instead of on my way to work” while it might make those who have never had the experience wonder what it feels like to be lifted up a mountain on a bench. Either way, it gets the idea into people’s heads and makes them think about going skiing, which might increase the chances that they will book a trip to do so in the near future.
I wish I saw more brilliant ads like this that actually lift the viewer momentarily out of reality, ads that actually let the viewer interact and participate. This is exactly the kind of thing I wish advertising people came up with more often! Imagine how effective this idea could be for a movie or a videogame or a book! There are so many possibilities!