Vintage Friday: Spring Curtains
Posted by Rosepixie on March 5, 2010
This is an ad for new curtains and a matching bedspread from a 1934 catalog.
These curtains certainly do feel like spring with all the flowers and pastel colors. I’m not sure how widely appealing they are, though. And the bedspread is more what I would think of for a child’s room now than for an adults, but this ad does not seem to be suggesting that it’s intended for a child’s room at all (in fact, the size of the bed would suggest that it’s intended for a couple’s room).
But the theming is great and they’ve certainly tapped into the idea of wanting to spruce everything up and make everything new for spring. “Refreshing as the new season!”, “a gay spread… and drapes to match”, and “It’s Springtime… new curtain time!” They are great phrases to get shoppers excited about the idea of fresh, happy new things for a fresh, beautiful new season.
While I don’t think I’d buy any of these curtains, I think the ad is great. It’s well laid out and the text works perfectly to convey the excitement of buying new things. This was also one of the few pages in color in the catalog, which means even more attention was drawn to these curtains! I wonder how well they actually sold?