an Ad a Day

A look at the marketing that surrounds us.

Everlon Knot: Bonding

Posted by Rosepixie on March 2, 2010

This commercial for the Everlon Diamond Knot Collection was sent to me by a friend.

I absolutely have to agree with the friend who sent this to me that this just might be the least creepy diamond ad I’ve ever seen.  It makes no creepy statements about the diamond but rather shows the couple being in love and bonding over an outdoor skating session.  It’s not perfect – it does equate the ring to love, which really doesn’t make any sense no matter how many times I hear it.  Still, it’s nice to see a jewelry ad that spends some time showing the couple just being together and happy rather than obsessing over the ring.  It also makes no statements about how big the diamond is – another plus.  If this is the best we get when it comes to jewelry ads, that’s a little sad, but really, it’s not too bad, either.  It made me smile.


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