an Ad a Day

A look at the marketing that surrounds us.

My Heart is Like a Zoo: How Many Hearts?

Posted by Rosepixie on February 28, 2010

This is a trailer for the book My Heart is Like a Zoo by Michael Hall.

I love this trailer.  Picture book trailers are hard because it’s too easy to just read the book and too boring to just talk about it.  So how do you make it interesting, but still leave something to be discovered?  This trailer does a great job.  It presents a number of images from the book and cleverly animates their transitions so that they seem to almost morph into one another.  It not only allows us to see how beautiful the book is and how clever the pictures are, but it makes us want to see more and to figure out how to make more animals out of only heart shapes.

This is well worked to highlight the illustrations and their intricacy as well as to focus on the theme of the book itself.  It is paced to appeal to young children as well as adults, which is great, since the book is one that will likely be shared with young children.  I love seeing ads that actually play to the intended audience like this when most picture book ads play to adults.  Kids are consumers too, remember.  It may be adults paying for the book, but it’s often kids driving the purchases!

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