an Ad a Day

A look at the marketing that surrounds us.

Droid: Um… Huh?

Posted by Rosepixie on February 27, 2010

Here is yet another ad for the Droid mobile phone.  Previously I’ve looked at ads from this campaign that claimed that history shows robots never get lost and that presented us with a great image.

This ad is rather more confusing than the previous two.  I think that it’s supposed to be telling us about how great the search engine on the Droid works, but somehow the message is a little garbled.  Let’s break it down.

Unleash digital bloodhounds.

Ok, so the phone will find things for you.  Makes sense so far.

Just say the word and your phone jumps into overdrive.  Because Droid mashes applications with streamlined ease.

What?  So, is this telling me that the search will be fast because the phone’s applications are fast, implying the browser application is fast or that I can perform searches even when running a whole bunch of applications because the phone can handle many apps at once?  Either way, that’s not a clear way of saying it at all (btw, I’m pretty sure they meant the first one, but it took me three readings to make any sense at all of it).

Including speech recognition.

Um… ok… cool.  So I can just talk to the phone and it’ll know what to do.  I have so much faith in that, since phone speak recognition technology is generally fantastic (note: that was heavily sarcastic).

And Google-fueled search that knows exactly where you are.

Wait, so we’re talking about searching for physical things?  Or web searches?  I’m confused again!

A canine-precise detection device.  So nothing eludes you.

Except the meaning of this ad.

Oh, and just as a note, this ad has some of the worst grammar I’ve seen in a very long time.  You can use punctuation other than periods, guys!  Trust me.  Try it sometime, you might find it useful.

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