Vintage Friday: Tylenol
Posted by Rosepixie on February 26, 2010
This is an ad for Tylenol that apparently aired in 1990.
I really wonder how this ad got approved and actually made and aired and everything. It’s not that it’s a bad video, it’s just that it’s pretty useless as an advertisement. We not only don’t see anyone using Tylenol, but we don’t get to hear anyone tell us that it works well. We just see a wife offering it to her husband, who turns it down because he doesn’t have a headache (a good reason) and then she decides to put it away until someone does have a headache. That may tell us that this family has Tylenol and considers it a remedy for headaches, but we don’t know if any of them have actually ever used it for headaches or if it works. I mean, people also used to consider tying clay crocodiles to their heads remedies for headaches*, but would you try it without someone telling you it worked?
I guess it just seems like it’s mostly a waste of ad time. They could have had a commercial in exactly the same time for the same cost that had someone actually suffering from a headache and getting relief from Tylenol or talking about having done so. Or maybe a doctor discussing how Tylenol is so scientifically proven to help headaches. Both would be better options. But instead we get a headache medicine commercial that is completely free of headaches. Maybe it’s just me, but it seems dumb.
*Seriously, they did. It was a headache remedy in ancient Egypt and there’s even some science behind it (not the crocodile part, but the part where it puts pressure on your head).