an Ad a Day

A look at the marketing that surrounds us.

Vintage Friday: Biscuits Lefevre-Utile

Posted by Rosepixie on February 19, 2010

This is a French poster advertising biscuits from 1897.

I love this poster. It’s so needlessly pretty.  I mean, did they really need such a lavish image to advertise biscuits?  Probably not.  But, on the other hand, why not have one anyway if you can?  Companies don’t really think that way anymore.  I just love the colors and the way the woman is posed.  She’s clearly showing off the plate of biscuits, but she’s as much on display as it is.  I think the details are interesting and wonder why the artist chose them.  Her hair is so elaborately decorated with poppies and her dress drapes so beautifully, but she’s got bare feet.  It’s just such a beautiful design!  I wonder where it was intended to hang and how effective it was as an ad.  Today it’s just a pretty piece of art, but once it was really intended to sell biscuits.  Do you think it likely worked?

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