an Ad a Day

A look at the marketing that surrounds us.

Sun-Maid Raisins: Hollywood

Posted by Rosepixie on February 14, 2010

This is a fairly recent commercial for Sun-Maid Raisins.

Huh.  The Sun-Maid Raisin girl got a makeover.  Weird.

Beyond that, I’m not sure about the Hollywood thing here.  First of all, since when is everyone in Hollywood healthy and fit?  They don’t look that way to me.  The guys maybe, but the girls usually look more anorexic than “healthy and fit”.  And I’m not sure how raisins really fit in with the whole entertainment thing.  Not since they retired the California Raisins, anyway.

Maybe I’m just confused, but I just don’t understand how raisins could make me a movie star.  Especially when I’ve never seen a movie star eating raisins (I rarely see them eating anything).  Maybe they should have forgotten the “Hollywood” part of this ad and stuck with the “healthy and fit” part.  That might have worked better.


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