an Ad a Day

A look at the marketing that surrounds us.

Global Warming Undo It: For the Baby!

Posted by Rosepixie on February 7, 2010

This is an ad from the Environmental Defense Action Fund as part of their Global Warming Undo It campaign.

This ad is blatantly playing on the “aw” factor as well as the protective urges many people feel when they see babies.  They want you, the viewer, to want to protect this baby and ensure it’s future is perfect.  The idea is that people don’t care enough about global warming because they think it won’t affect them in their lifetimes, but they might care about how it will affect someone they care about who will be around longer than them and will feel the affects.

While this is about the cheapest shot they could have taken for many people, it works.  It reminds people that the future matters, even if we won’t be here to see it.  This may not be how I would wish they would advertise their cause, but it is an effective way to do it, and it’s not particularly offensive.  And the baby is cute.


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