an Ad a Day

A look at the marketing that surrounds us.

Bounce: Singing Pets!

Posted by Rosepixie on February 4, 2010

This is a recent commercial for Bounce Fabric Softener.

I understand what Bounce was trying to do here with the singing animals.  They’re cute and fuzzy and they’re appealing to the “aw” factor.  The problem is that they’re going for “you love your pets and snuggle with them so their hair gets on your clothes”, yet we’re mostly seeing the pets deliberately being kept away from the people and their clothes.  Not to mention that it was unclear to me if the ferret wanted to be with the person, the laundry, or the fabric softener.

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