an Ad a Day

A look at the marketing that surrounds us.

Droid: Hyperactive?

Posted by Rosepixie on January 28, 2010

I’ve already looked at how Droid claims history proves robots prevent man from getting lost, but that’s only one of their very strange ads.  This is another from the same campaign and made me laugh almost as much.

I have to admit, “a caffeinated cricket in a room full of hungry lizards” is a really funny image.  Where did they ever come up with it?  And would a caffeinated cricket necessarily jump faster than a non-caffeinated one in a dangerous situation?  Does caffeine even affect crickets?  Not that any of that matters.  The point is, I spent a lot more time thinking about the amusing image than about what the ad wanted me to think about – Droid phones and their (apparently) fast browsing speeds.

To be honest, I only remembered what this ad was for because I’d already written about Droid phones on this blog and the other ad looked exactly the same as this one.  If I hadn’t already had the robot ad in my head, I doubt that I would have managed to remember “Droid” with this ad, although I definitely would have remembered it.  So the image got my attention, but it failed to create any correlation in my head with the product, which is sort of a problem since that’s the whole point of the ad.  What do you think?  Do you think it works or not?

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One Response to “Droid: Hyperactive?”

  1. […] Posted by Rosepixie on February 27, 2010 Here is yet another ad for the Droid mobile phone.  Previously I’ve looked at ads from this campaign that claimed that history shows robots never get lost and that presented us with a great image. […]

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