an Ad a Day

A look at the marketing that surrounds us.

Ecko: Threesomes!

Posted by Rosepixie on January 20, 2010

This is an ad for Ecko, a fragrance by Mark Ecko.

I have no idea what threesomes have to do with fragrances, but since perfume and cologne ads pretty much always promise sex or romance or whatever, it’s not wildly out of character.  I did notice the arrangements of the threesomes, though.  There are two sets and in each set the person in the middle very much feels in control, one is looking out at us while the other two are fawning over her while the other is focused on one person, but both others are totally focused on him.  In the center of one trio is a woman and in the center of the other is a man.  Makes sense, right?  Balance things out?  Except that it’s not.  Both threesomes are two girls and a guy.  Why?  Probably because it’s culturally more acceptable for girls to have sexual encounters together than for guys to do so, even if there is a girl involved.

I found when looking at this ad that I didn’t know who it was for.  Was this a men’s cologne or a women’s perfume?  No idea.  Some research beyond the ad tells me that it’s for men, but I really wouldn’t have been able to tell you that without a Google search!  That’s definitely a problem with this ad!

Advertisements

One Response to “Ecko: Threesomes!”

  1. […] to be serious.  I mean, the fact is that just putting on cologne isn’t likely to be enough to get you into a three way with two hot women or to compel a woman to jump you against her will?  It’s not likely.  But ads promise such […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: