an Ad a Day

A look at the marketing that surrounds us.

Valextra: Topless Bags

Posted by Rosepixie on January 14, 2010

I found this ad for Valextra (a bag company) in a fashion magazine.


I have absolutely no idea what topless (or naked?) women and men are supposed to have to do with purses and suitcases.  Not a clue.  Maybe all their clothing is stuffed into the bags to show us how roomy the bags are?  Unlikely since there’s no indication of that being the case.

Maybe they just had a really uncreative marketing team who decided to go with “sex sells” but failed to think beyond that at all.

Anyone else have any theories?

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