Google Chrome: Not Gray
Posted by Rosepixie on January 7, 2010
This is an ad for Google Chrome (a web browser) and was seen on Hulu.
It’s very pretty and I like that it doesn’t have a bossy or annoying voiceover. It’s making an interesting point about the product in question. On the surface, the color of your web browser is pretty immaterial. What difference does it make what color the frame around the webpages you go to is? But implying that Chrome isn’t gray and the competition is means more than just color.
“Gray”, like “pink”, is a loaded color. Gray is boring. Gray is how L. Frank Baum describes the crushingly depressing Kansas landscape and everything in it in The Wonderful Wizard of Oz. We all remember that magical moment when Dorothy opens the door to the technicolor world of Oz in the movie version. Who wants to live in shades of gray? To say that Chrome (a name which is color based by itself) isn’t gray is to say that it isn’t boring. It’s to say that it’s dynamic and exciting and has the potential to be anything.
This commercial is subtle, but surprisingly effective. I really didn’t think a commercial for a web browser could be that interesting, but this one really is.