an Ad a Day

A look at the marketing that surrounds us.

Curve: The Magazine!

Posted by Rosepixie on January 6, 2010

This is an ad for Curve Cologne and was found in a men’s magazine.

So… I’m gathering that whatever this is it’s got something to do with girls, cars and sports.

Seriously, this is one of the dumbest ad concepts I’ve seen in a long time.  First of all, it doesn’t look remotely like it has anything to do with a scent.  It looks like it’s selling a magazine.  A women’s magazine (since men’s magazines typically show full-body shots on the cover, whereas women’s magazines tend to have these types of more close up shots).  And what exactly do cars and sports have to do with this product?  I’ll give them girls, since every mens’ scent seems to promise scads of women will fall over themselves to make out with you in dark, smoky rooms.  But cars and sports?  The hell?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: