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Curve: The Magazine!

Posted by Rosepixie on January 6, 2010

This is an ad for Curve Cologne and was found in a men’s magazine.

So… I’m gathering that whatever this is it’s got something to do with girls, cars and sports.

Seriously, this is one of the dumbest ad concepts I’ve seen in a long time.  First of all, it doesn’t look remotely like it has anything to do with a scent.  It looks like it’s selling a magazine.  A women’s magazine (since men’s magazines typically show full-body shots on the cover, whereas women’s magazines tend to have these types of more close up shots).  And what exactly do cars and sports have to do with this product?  I’ll give them girls, since every mens’ scent seems to promise scads of women will fall over themselves to make out with you in dark, smoky rooms.  But cars and sports?  The hell?


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