an Ad a Day

A look at the marketing that surrounds us.

Sears: Shopping with Santa

Posted by Rosepixie on January 5, 2010

This is a holiday commercial from Sears that I found on YouTube.

This is one of the most entertaining variations on “Santa shops here” that I’ve seen.  Nearly every store seems to have a version of Santa shopping there to show us how we should shop there too, but usually they’re pretty forgettable.  This one stood out for me because of the comments from the reindeer.

If you think about it, people do ask for pretty big, ridiculous things that are a pain to carry, wrap and fit under a tree.  And generally we only have to deal with one at a time.  Imagine being the reindeer!  They have to carry hundreds or thousands of those things!  And even though LCD TVs are thin, they’re heavy!  Especially if you’ve got over 400 of them!  I wouldn’t want to haul those either!

It’s not many ads that let me think about entertaining things like what it would be like to be a reindeer, so when one comes across that does, it makes me take notice.  And this one managed to make me laugh and let me think about that all with a few short lines spoken as side comments!  It’s great!


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