an Ad a Day

A look at the marketing that surrounds us.

Corona: For Vacations

Posted by Rosepixie on January 3, 2010

This is a commercial for Corona Beer and was found on YouTube.

This is a very simple ad, but I think it’s actually pretty effective.  It clearly associates the product, Corona, with vacations and relaxing.  The cell phone being thrown into the ocean is the perfect symbol of this being an escape, a retreat of sorts.  And since the only thing clearly in the frame is the bottle of beer, that’s very much associated with the feeling of relaxation.

This is an excellent ad.

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