an Ad a Day

A look at the marketing that surrounds us.

Holiday Barbie: Pink Sensation!

Posted by Rosepixie on December 24, 2009

This is a commercial for the 2009 Holiday Barbie.

It’s Barbie’s 50th anniversary, so every doll has been fancier and pinker this year – a trend which seems to be culminating in this incredibly overdressed, wrapped in a giant bow, poofy pink Barbie.  It’s a totally Barbie design, but I’m afraid I don’t see the “holiday” element that strongly.  The ad apparently doesn’t either, since it really doesn’t stress that point.

I especially love how the people in the ad only get to look at Barbie, not really interact with her (pick her up, touch her, etc.).  And the voice used for the voice-over at the very end is a little creepy somehow.  I just didn’t think that this ad worked all that well.

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One Response to “Holiday Barbie: Pink Sensation!”

  1. Eva said

    Wow… I know Barbie usually wears make up, but that particular design looks like she put it on with a trowel. That’s really rather grotesque.

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