Assassin’s Creed II
Posted by Rosepixie on December 15, 2009
This is an ad for the videogame Assassin’s Creed II from a men’s magazine.
I actually really like this ad. It’s visually striking and tells you a fair amount about the videogame without having to use space for descriptive text. The man in the elaborate renaissance costume tells us that the game is sent during that period and he looks Italian or Spanish, so we can infer that the game likely takes place in one of those places (it is in Italy). He’s clearly a noble, so obviously you get to assassinate high ranking people, which should be exciting (it’s always harder to kill people with guards) and the blood on the glove suggests you’ve recently stabbed someone else, suggesting the fight is filled with stabbings.
This ad is simple and striking, but it works well for the game. The man seems surprised, suggesting you sneaked up on him, and scared (which makes sense, given the daggers very near his neck). I think this is a great ad. It’s surprisingly subtle for a big title like this and does a great job of giving lots of information without lots of quotes, descriptions or screenshots. What do you think?