Syms Men’s Suits
Posted by Rosepixie on December 4, 2009
This is an ad that I came across on the internet at some point (I no longer remember where). It’s for Syms, which is a men’s suit store.
This ad makes it very clear that this guy is a total douche. He’s rude, treats his date condescendingly, seems to go out of his way to insult her and doesn’t even have enough respect for her to have figured out her name by the end of the evening. And yet the marketers who made this posit that because he’s wearing the right suit, she’ll invite him up to her apartment for drinks and (implicitly) sex or something along those lines.
Right. Because women are so stupid, shallow, and desperate that they’ll sleep with a guy who has literally just spent a couple of hours treating them like they’re worthless just because he’s in a nice suit? Seriously?
I’m insulted enough that even if I were to see a good ad campaign from this company, I still don’t think I’d ever patronize one of their stores. This is exactly the kind of ad that really pisses me off. Just because a guy cleans up nicely doesn’t mean I’ll sleep with him even if he treats me like dirt! It doesn’t work that way! And the women who do have standards that low, aren’t the kind to point out to the guy what a douche he is before inviting him up!
I’m sorry, but the marketers who made this one need a swift kick to the head and some better training in being humans.