an Ad a Day

A look at the marketing that surrounds us.

Scarleteen: Questions and Answers

Posted by Rosepixie on November 24, 2009

This is a banner ad for the website Scarleteen that I saw online.  It cycled through a bunch of photographs of teenagers above the text, but all of the text is represented here.

Even though there isn’t a ton of information here, I really like this ad.  It shows a wide variety of teenagers, both male and female, and in general they look pretty normal.  The implication that they will try to answer real questions with real answers implies an attempt to really address the issues teenagers are facing, not just the issues adults want them to be facing.  I have no idea if this is true, but the ad certainly does a great job of making the website sound informative and inviting.  No mean feat when that is rarely the case with sex education in any format these days!

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