Vintage Friday: Stout and Reducing Corsets
Posted by Rosepixie on November 20, 2009
These are two pages of catalog ads for “stout” and “reducing” corsets from 1934.
(click on the images for full size)
These pages first caught my eye because they have such great pictures of how the corsets were layered. I then noticed the tiny ad in the upper right hand corner of the page of “stout” corsets offering a free dieting book with any corset, which I thought was interesting. I also found the idea of reducing corsets kind of interesting. How was the corset exactly supposed to help you lose weight? I mean, what about the design made it specifically a “reducing” corset? Or was nothing special about it and they just marketed it that way and sent guidelines for weight loss along with it that are actually totally separate from the corset itself?
Either way, it’s an interesting vintage ad! I particularly love the picture in the corner of the woman watching a couple dance that says “do you sit while others dance?” Obviously a corset and some weight loss will solve all such dancing problems. Of course, weight-loss ads of today are just as bad (if not worse).