an Ad a Day

A look at the marketing that surrounds us.

Quaker Oats: Go Humans Go

Posted by Rosepixie on November 1, 2009

This is an ad for Quaker Oats that I saw while watching something on Hulu.

I love this ad to bits.  Everything about it is awesome.  You start out wondering what’s going on, but it’s sweet and comforting.  Then they throw in awesome jet packs!  And it becomes clear – Quaker Oats give you fuel (i.e. are good for breakfast).

And to top it off, you get the great tagline – “Go humans go”.  I think this tagline works perfectly for this ad for so many reasons.  Not only does it reflect the idea of Quaker Oats being fuel (allowing humans to “go”, since they are well fueled), but it also reflects the spirit of innovation that is so human.  That idea is carried through the ad with the jet packs, which are sort of a symbol of futuristic innovation.  In the future, we’ll all fly everywhere with jet packs and flying cars, all made possible by invention and innovation.  Go humans, go!

Thank you, Quaker Oats, for making such an amazing ad.  It is easily among the best I’ve seen.

Advertisements

One Response to “Quaker Oats: Go Humans Go”

  1. Kathleen said

    Ahhh, that commercial makes those billboards make more sense. I’d seen the “go humans go” tagline without context and it was a bit confusing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: