an Ad a Day

A look at the marketing that surrounds us.

Movie Monday: The Princess and the Frog

Posted by Rosepixie on October 19, 2009

This is a trailer for Disney’s upcoming animated movie “The Princess and the Frog.”

I like how the movie is connected to Disney history at the beginning and I even like the technique of having the characters literally drawn and then brought to life.  What I find odd is that while they mention their 75 year history, all the movies they show were made in my lifetime.  In the last twenty years, actually (the earliest, Beauty and the Beast, is from 1991).  Why didn’t they use Snow White and the Seven Dwarfs?  You know, to really highlight that long history?

So, the story looks cute.  It’s a new take on the classic Frog Prince story.  It’s clear that Disney has decided to do away with many of the elements from the fairy tale that might be problematic for a modern audience – the bratty princess who is rewarded in the end, the lack of real explanation for the prince’s plight, and the overbearing parents.  What isn’t clear is what turning the princess into a frog adds to the story.  But hopefully, that’s what the movie will explain.  This is the best trailer I’ve seen for this movie by far because it does give us enough information to make the movie look interesting, but doesn’t give it all away.  It also refrains from the contradicting messages that fill some of the other trailers (like the line about how it doesn’t matter what you look like in the middle of the trailer about how they’re trying to not be ugly little frogs anymore).

I have no idea if this movie is actually going to be any good, but this particular piece of marketing got me excited about it while most of the rest has made me dubious about it.  This trailer, although it’s not the one you usually see, is well worth highlighting in my opinion.  It’s well put together and actually gets me excited about this movie!

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