Californication: He’s Easy
Posted by Rosepixie on October 11, 2009
This is an ad for the television show Californication and it was found in a men’s magazine.
The text reads:
Meet Professor Hank Moody.
Obviously this show would go for sex appeal and objectification in it’s ads. With a name like that, it would almost seem weird if they didn’t. What does seem weird is that while the text is referring to the guy, Hank Moody, as “easy” (usually a phrased used to describe a woman), he’s not objectified at all here, only the women around him are. Now, perhaps we’re supposed to be seeing the world sort of as he does (this was found in a men’s magazine, after all, so that seems like it might be a reasonable assumption). That explains the female-only objectification, but the phrase “he’s easy” still seems odd. I’ve just never heard the phrase used in this way to refer to a guy. It’s used to refer to women all the time, but “he’s easy” is usually only part of a phrase not referencing sex (i.e. “he’s easy on the eyes”). Clearly it gets their point across here, but I do wonder what made them decide to go with that specific phrase. It had to have been a deliberate, considered choice. It seems too unusual not to have been.
Incidentally, I also found it interesting that primarily this ad is objectifying women’s legs. We can only see one butt, one set of breasts, but four pairs of attractive legs in cute shoes. Also, interestingly, although there is a black girl and we can see most of her body, it is her breasts we see and the butt in the shot belongs to a white girl. I’m thinking they were definitely going primarily for legs in this shot and really weren’t thinking about the rest of it (other than making sure that we couldn’t see any of the women’s heads).