Halls: You Did What With My Mom?
Posted by Rosepixie on October 3, 2009
This is a commercial for Halls Refresh and I found it online.
This commercial somehow makes me uneasy. Even though nothing happens between the mom and the roommate, it’s clear what they’re trying to get at here. I don’t think they’re really implying that anything has or will happen necessarily, just that they want you to understand the innuendos being made and laugh as they imply a more serious situation. The problem is that it’s more than a little creepy. I mean, this commercial would never have been made with the genders reversed (dad and female 18-year-old roommate). I get that the expectations are different for men and women, but I still don’t see how that makes this ok. And the fact that it’s so creepy really just makes me want to have nothing to do with it. I certainly have no interest in buying the product and, depending on how long this commercial stays in my memory, I may continue to have negative associations with the product for a very long time. I don’t think that this was a good move by the marketing department at all!