an Ad a Day

A look at the marketing that surrounds us.

Pier 1 Imports: Furnishings for Squirrels!

Posted by Rosepixie on September 27, 2009

This ad was an insert in one of the local papers in Austin, TX and is for Pier 1 Imports.

Pier 1 Imports 1The text reads:

Pier 1 Imports

Creature Comforts

Hey critter, scamper in today for acorn-ucopia of savings!

up to 25% off

“Hey critter”?  I have to wonder if this ad is really aimed at humans or if Pier 1 Imports has a new division of products aimed at squirrels and chipmunks, because I can’t really think of any humans I know who identify themselves as “critters”.  And if Pier 1 has started selling products for squirrels, why are they advertising them in a human newspaper?  It doesn’t seem like very well-targeted marketing.  Of course, I’m not really sure how you would advertise to squirrels…  Anybody have any ideas?

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One Response to “Pier 1 Imports: Furnishings for Squirrels!”

  1. Kathleen said

    I love the style of the ad! It’s too bad the copy is so silly and lameo.

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