an Ad a Day

A look at the marketing that surrounds us.

  • Categories

  • Archives

IMVU: Dating Service?

Posted by Rosepixie on September 21, 2009

This is a banner ad for IMVU (I don’t think it stands for anything?) that was found while browsing the internet (I think it was on a news site, but I don’t remember anymore).

IMVU 1Doesn’t this look like a dating service ad made with avatars from Second Life or The Sims 2?  Even the “Meet New People” tag at the bottom screams “sleazy online dating service!”  Not to mention the girl who looks kind of like maybe she’s only wearing a bra and the couple making out like they’re in the latest teen movie.  Apparently IMVU is not a dating service, though.  It’s… well… I’m not actually sure what it is.  The website claims that it’s a “3D Avatar Chat Instant Messenger and Dress-Up Game” and I’m not sure what to make of that.  It sounds like it’s sort of a virtual world-lite.  Apparently you can make an avatar and choose a setting to be in and… I don’t know what happens after that.  You chat with other avatars that are there or you play with it like it’s a virtual paper-doll or…?  See, it’s kind of confusing.  And somehow, the idea that it’s really just a dating service with avatars never goes away.  So, while I’d like to say that this ad is probably misleading, if it is, then it’s misleading in the same way that most of their website is and they have bigger problems than one banner ad that sends the wrong message!

One Response to “IMVU: Dating Service?”

  1. Eva said

    I get the feeling they’re sending exactly the message they mean to: “Meet new people, and have cybersex with them!” (I’m also guessing that regardless of what the service was originally intended for that’s what it’s being used for now.)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: