Gap Jeans: Born to be Worn?
Posted by Rosepixie on September 10, 2009
This is a Gap commercial and I found it after visiting the Gap website to look for something else.
I like what’s being said here. It’s interesting and the actress appeals to me (if nothing else, she’s got the twin virtues of being an actress I recognize from something I enjoy, but am not weary of seeing plastered all over every magazine cover and movie poster). This ad is part of a whole series of ads with all different people (designers, artists, CEOs, etc.) all talking about what they do and why they do it. Each is reduced to a “born to X” phrase, which is more than a little annoying, given how thoughtful and interesting many of the statements are, but it is an ad campaign and it’s hard to convince PR people that a catchphrase isn’t necessary. Ultimately, I don’t think these sell jeans very well. As interesting videos, though, I think they are great.