Minute Maid: Making You Less Stupid
Posted by Rosepixie on September 9, 2009
This ad was found in a men’s magazine and is for Minute Maid Fruit Juice (specifically the blended varieties).
The text reads:
Oops Someone forgot to boost
Don’t Oops your way through life. Nourish your brain and your body with the power of real fruit juice enhanced with Omega-3/DHA and four other nutrients. Be the best you you can be.
Put Good In. Get Good Out.
One of three uniquely boosted blends.
I’m pretty sure this ad promises that Minute Maid juice will make you less stupid, or at least less prone to doing stupid things. The details of the image are especially funny. The man is laughing at the poor guy who’s just walked into the door, while the woman is looking at him like there’s something seriously wrong with him. I hadn’t noticed the face and hand-prints on the door before, either, but they make the guy seem even more stupid and childish (they’re like perfect little kid hand-prints).
This is obviously a business setting. I’ve never seen a guy drinking juice (especially Minute Maid, which seems more commonly associated with after-soccer-practice snacks for little kids) in a professional setting like this. Coffee, yes. Water, sure. Soda or an energy drink, why not? But juice? Not really. Still, this is cool “makes you less stupid” juice, right? But it still looks like a bottle of grape juice.
Another ad from this campaign has been posted here.