Vintage Friday: Helping Get Back at Big Brothers!
Posted by Rosepixie on September 4, 2009
Welcome to the very first Vintage Friday! Every Friday I’m going to look at a vintage piece of marketing, since it’s a fun way to end the week. This first ad is from the Dairy Council’s Milk Ad Campaign in the 1980s.
While I most remember the ads from this campaign that involved single kids standing in front of mirrors lamenting the fact that they couldn’t get dates, only to watch themselves grow into super hot teenagers and then guzzle their milk, I think this is a much stronger ad. It’s funny (especially if you have a sibling) and it holds together better. My favorite part of this one is how unconcerned the brother seems throughout the whole thing. The girl is perfect, maintaining that “so there” little sister attitude even as she gets older and older, and then stalking off at the end. As amusing as I think this milk campaign was, I generally think that their current “Got Milk?” one with famous people flashing milk mustaches is better.