an Ad a Day

A look at the marketing that surrounds us.

Vintage Friday: Helping Get Back at Big Brothers!

Posted by Rosepixie on September 4, 2009

Welcome to the very first Vintage Friday!  Every Friday I’m going to look at a vintage piece of marketing, since it’s a fun way to end the week.  This first ad is from the Dairy Council’s Milk Ad Campaign in the 1980s.

While I most remember the ads from this campaign that involved single kids standing in front of mirrors lamenting the fact that they couldn’t get dates, only to watch themselves grow into super hot teenagers and then guzzle their milk, I think this is a much stronger ad.  It’s funny (especially if you have a sibling) and it holds together better.  My favorite part of this one is how unconcerned the brother seems throughout the whole thing.  The girl is perfect, maintaining that “so there” little sister attitude even as she gets older and older, and then stalking off at the end.  As amusing as I think this milk campaign was, I generally think that their current “Got Milk?” one with famous people flashing milk mustaches is better.

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2 Responses to “Vintage Friday: Helping Get Back at Big Brothers!”

  1. Kathleen said

    The “got milk” campaign is certainly more memorable and effective in a marketing way, but unlike this ad, it doesn’t actually tell you why milk is good. The graphic designer in me prefers the “got milk” ads, but the consumer in me likes this one too.

  2. Rosepixie said

    Yeah, I definitely think that this was a good campaign, but it just wasn’t as memorable as the “Got Milk?” campaign. These ads have their virtues, though, and there’s something to be said for the fact that I remember them fondly twenty years later!

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