Gillette Fusion: Turning Women to Cats?
Posted by Rosepixie on September 1, 2009
This is a three part ad that was found in a men’s magazine. The three parts appeared on consecutive right-hand pages. The first two strips each appeared along the outside edge of the pages while the third part was a full-page ad. The placement and images make it clear that they are meant to be taken as a unit, so they are presented here in the order they appeared in the magazine.
The text reads:
Panel 1 – Did you know body grooming can provoke unusual female reactions? BrAun
Panel 2 – Do you have what it takes to make her purr? BrAun
Panel 3 – top: Striking body looks (Reactions guaranteed) bottom: with Gillette Fusion Shaving Technology – Get the body look you want. The world’s only body groomer with a powered trimmer to efficiently trim body hair and a Gillette Fusion blade for smooth, clean shaving results. Even under the shower. Reactions guaranteed. (url) BrAun bodycruZer
So… the message here appears to be that if you shave your chest (with this particular razor), you will have the power to turn women into cats. My favorite part of this one is that it says twice that reactions are guaranteed! What does that even mean? They can guarantee that using their razor will turn women into cats? Seriously? That’s some pretty amazing razor and I’m in awe that no one is studying it’s magical transmogrifying powers! Assuming they aren’t promising that their razor can actually transform women into cat-people, what reactions are they promising?