Posted by Rosepixie on February 27, 2010
Here is yet another ad for the Droid mobile phone. Previously I’ve looked at ads from this campaign that claimed that history shows robots never get lost and that presented us with a great image.
This ad is rather more confusing than the previous two. I think that it’s supposed to be telling us about how great the search engine on the Droid works, but somehow the message is a little garbled. Let’s break it down.
Unleash digital bloodhounds.
Ok, so the phone will find things for you. Makes sense so far.
Just say the word and your phone jumps into overdrive. Because Droid mashes applications with streamlined ease.
What? So, is this telling me that the search will be fast because the phone’s applications are fast, implying the browser application is fast or that I can perform searches even when running a whole bunch of applications because the phone can handle many apps at once? Either way, that’s not a clear way of saying it at all (btw, I’m pretty sure they meant the first one, but it took me three readings to make any sense at all of it).
Including speech recognition.
Um… ok… cool. So I can just talk to the phone and it’ll know what to do. I have so much faith in that, since phone speak recognition technology is generally fantastic (note: that was heavily sarcastic).
And Google-fueled search that knows exactly where you are.
Wait, so we’re talking about searching for physical things? Or web searches? I’m confused again!
A canine-precise detection device. So nothing eludes you.
Except the meaning of this ad.
Oh, and just as a note, this ad has some of the worst grammar I’ve seen in a very long time. You can use punctuation other than periods, guys! Trust me. Try it sometime, you might find it useful.
Posted in Electronics, Services | Tagged: cell-phone, droid, google, print-ad, verizon | Leave a Comment »
Posted by Rosepixie on February 20, 2010
This is a recent commercial for Verizon Wireless.
Recognize it? Watch the original commercial to see just how closely they mimicked it.
This Verizon commercial is brilliant. Not only does it tap into nostalgia, but it manages to include a surprising number of entertaining things you can do with a well-connected cell phone. It could be pointed out that the original gum commercial was about bringing people together while the new version mostly shows people by themselves, but since arguably cell phones bring people together more than gum does, I can’t say that particular change really bothers me. In fact, I’d have to say that the idea of gum bringing people together for kisses and stuff is kind of disgusting and the Verizon ad does not suffer from that at all!
I think that a parallel this close really works because we are able to so easily pull up the old ad it’s based on. If we couldn’t do that, while the jingle would bring up warm fuzzy feelings of nostalgia, I’m not sure that it would be quite as effective and entertaining. I think this ad is a good choice for Verizon. It’s fun to watch and definitely conveys some major positives of their service.
Posted in Services | Tagged: 1990s, big-red, cell-phone, commercial, gum, verizon | Leave a Comment »
Posted by Rosepixie on January 28, 2010
I’ve already looked at how Droid claims history proves robots prevent man from getting lost, but that’s only one of their very strange ads. This is another from the same campaign and made me laugh almost as much.
I have to admit, “a caffeinated cricket in a room full of hungry lizards” is a really funny image. Where did they ever come up with it? And would a caffeinated cricket necessarily jump faster than a non-caffeinated one in a dangerous situation? Does caffeine even affect crickets? Not that any of that matters. The point is, I spent a lot more time thinking about the amusing image than about what the ad wanted me to think about – Droid phones and their (apparently) fast browsing speeds.
To be honest, I only remembered what this ad was for because I’d already written about Droid phones on this blog and the other ad looked exactly the same as this one. If I hadn’t already had the robot ad in my head, I doubt that I would have managed to remember “Droid” with this ad, although I definitely would have remembered it. So the image got my attention, but it failed to create any correlation in my head with the product, which is sort of a problem since that’s the whole point of the ad. What do you think? Do you think it works or not?
Posted in Electronics, Services | Tagged: cell-phone, droid, google, print-ad, verizon | 1 Comment »
Posted by Rosepixie on December 20, 2009
I found this ad for Droid cellphones in a men’s magazine and just had to post it.
I love this ad. It made me laugh.
Ok, so can you come up with one example from history of a man being not-lost because he has a robot? Because I can’t. I actually can’t come up with all that many people with robots from history (clearly this is a hole in our history that needs remedying so future people don’t have this dilemma). I can think of hearing about space robots being lost several times, though, so that doesn’t speak well to robots and their not-being-lost powers.
That said, it’s a cute ad. It does a great job of playing on the idea that robots make things better, or at least more interesting. And really, it’s just a phone, not a robot in any way at all. Still, making it sound like you’re buying a robot sounds like it’s way more fun than if it’s just another phone (which, realistically, it pretty much is, even with it’s GPS-like functionality).
Posted in Electronics | Tagged: cell-phone, droid, google, print-ad, robot, verizon | 1 Comment »